Pratisruti, social business unit
GSMBT started a unit as a social business unit in the year 2012. Social business is a cause-driven business. In a social business, the investors or owners can gradually recoup the money invested, but cannot take any dividend beyond that point. The purpose of the investment is purely to achieve one or more social objectives through the operation of the business, since no personal monetary gain is desired by the investors. The project must cover all costs and make revenue, but at the same time achieve the social objective. The impact of the business on people or environment, rather than the amount of profit made in a given period measures the success of social business. Sustainability of the unit indicates that it is running as a business. The name of the unit is given as Pratisruti, an Assamese word which means “promise”. In future Pratisruti is dreamed as the marketing facilitation wing for rural producers, artisans, farmers etc. As steps forward Pratisruti has expand its operation with opening of a new departmental store along with a nursery and dairy retail point in the Pratisruti compound. GSMBT is a Mutual Benefit Trust which otherwise works for profit. However, Pratishruti will continue to work as a Social Business Unit. The Trust shall recover its investment over a period of time and then the unit will continue to provide necessary services to the farmers and other buyers.